Active Ride Shop strives to support skateboarding in all communities that they reside in and to be the number one destination for all skateboards needs. Since 1989, they have been committed to providing Southern California with the best skate product selection and shopping experience possible. From 90’s cartoons to tattoo parlor flash sheets, Active’s printable program depended work to be done in a variety of styles as latest trends. They put a lot of time in research ideation and trying to gather more obscure inspiration to keep things fresh. The seasonal shelf life allowed me to have a lot of fun and freedom to artwork. Moving the Active brand further, Active created the Active R/S line of skateboard inspired clothing. Under the Active R/S label they manufacture a full line of clothing including Graphic Tees, Sweaters, Button-ups, Hats, and more. Active R/S has become so popular and gained so much support within the industry, that they are proud to say they are one of the first skate shops to sponsor a professional skateboarder solely under the shop’s clothing line. I was lead designer on the Active R/S Ontario Mills pop-up store-opening project, which opened early September 2017. This was the only store designed for Active R/S only product for the die-hard skateboarder customer. From the front to the back of the store I wanted customers to visually know the history of Active R/S before they even entered. Here are some photos of the finished store in which you can go visit in Southern California at the Ontario Mills mall.