Toyota Motor Corporation was founded in 1937, and has developed multiple brands under the Toyota Corporation including a luxury brand, Lexus, and a millennial-generation brand, Scion. Toyota scored highest in overall Brand Perception and in 2012; Toyota introduced their “Let’s Go Places” advertising campaign that we see today; replacing “Moving Forward,” their slogan since 2004. In 2015 I created the new slogan for Toyota of San Bernardino “We Got What You Need” to bring a brand new marketing strategy targeting the millennial generation throughout the Inland Empire. The work consisted of logo re-branding, situational analysis, S.W.O.T analysis, communication objectives, media objectives, budget allocation, media schedule and creative strategy.
